Life is like a puddle. You can stand on the edge and watch the reflection of what is...or you can jump in and create a wave.
— Kristine Peterson

social media

We engage daily with people from all over Canada and the world via our actively expanding social media. We take the time to discuss individual opinions about abortion, while always remaining respectful and calm even when things get heated - as they usually do!

We also connect with women who are facing an unplanned pregnancy - we are there as an initial support in their moment of crisis and we direct them to their local and free pregnancy support services.


resource cards

Unplanned Pregnancy Resource Card - Front

Unplanned Pregnancy Resource Card - Front

Abortion-Recovery Resource Card - Front

Abortion-Recovery Resource Card - Front

Our Resource Cards are the perfect way to connect a woman to our website. Whether she is facing an unplanned pregnancy, or dealing with post-abortion trauma, our Canada-wide database can connect her to free and local help.

These cards are great for pro-life organizations and groups to have available while doing activism, or while sidewalk counselling outside of abortion clinics. They are also great for churches or individuals to have handy. 

To request Resource Cards, please contact us and we'll make it happen.

Resource Database

We have Canada's largest database of Pregnancy Support Services. Our database includes Pregnancy Crisis Centres, Maternity Homes, Private & Public Adoption Agencies, and Post-Abortion Recovery Organizations. Women are able to easily locate their free and local supports. We keep our database current and we are constantly updating our information.


CHOICE42 videos

Our CHOOSE LIFE video series was created to show women that they are not alone and that they are strong enough to choose LIFE!

These videos have had quite the impact in the social media world! Since launching them, we've received many messages from young women who were going to abort, but chose LIFE after watching!

Our #JustSaying video series challenges the abortion status quo.

She had her abortion appointment booked. Hear the words that changed her mind and inspired her to choose LIFE!

We kill them because we care. #JustSaying #BetterOffDead

Online Interception

These days when a woman first discovers she is pregnant, she goes online for information about her options. Very often she is met initially with information about abortion clinics. Our goal is to intercept these women and present them with LIFE-affirming options!

Using Search Engine Ad Words we target Canadians searching for abortion clinics online. Our ad links to our website where we offer options information, prenatal development information, and true stories about other women who have experienced a crisis pregnancy. Women are then able to look up their free and local pregnancy support organizations via our database.

*This is our newest project and we are still in need of funds to reach our goal of $1000/month. Please consider making a donation today. Your donation is tax-deductible and will help support women and save lives.



Put up a CHOICE42 ad in your area! Whether it's a billboard, a bus stop ad, or on a bus or truck, we'd love to work with you to bring awareness to your community.

DESIGN #1: 'Pregnant? Need Help?'

DESIGN #2: 'Make A Choice You Can Both Live With'

DESIGN #2: 'Make A Choice You Can Both Live With'

*Our designs can be resized to accommodate any shape and size.

If you are interested in learning more about putting up a CHOICE42 ad, please contact us and we will be in touch!

If you are neutral in situations of injustice, you have chosen the side of the oppressor.
— Desmond Tutu